Hispanic Mobile Use Rises 26%

Did you know that Hispanics are one of the largest groups of texters according to Scarborough Research’s latest findings. Hispanic adults using cellular phones rose 26% from 2006-2010, compared to 18% growth in the general population. That puts cellular phone penetration at 82% among Hispanic adults -- almost even with 84% for the population at large.

For example, 64% of Hispanic adults who own a cell phone use it to send text messages, versus 56% of U.S. adults with cell phones overall. Twenty-two percent of Hispanic adults who own a cell phone use it to download or listen to music, versus 15% of U.S. adults with cell phones overall.

The Pew Hispanic Center's National Survey of Latinos, released earlier this year, found that about 50% of young Latino adults (49% of 16- to-17-year-olds) said they send mobile text messages every day, while 45% talk on a cell phone.

Media Post - December 20, 2010

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